Expert Witness and Speaking
Cannabis and real property valuation. Cannabis M&A and dealmaking. Delivered with courtroom credibility and Groundlings-trained stage presence.
Gordon K. Sattro is an attorney, a nationwide cannabis M&A advisor, and a court-appointed expert on cannabis business valuation. Counsel engage him to testify, organizers book him to speak, and audiences get someone who can hold a technical point and a laugh in the same breath. San Diego based, available nationwide.
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What Gordon provides
Early case evaluation and merits screening
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Written valuation reports and declarations
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Rebuttal of opposing expert opinions
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Deposition testimony
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Trial and arbitration testimony
Expert witness services
Counsel retain Gordon when a case turns on what a cannabis business, or the real property behind it, is actually worth.
The credibility problem with most valuation experts is that they have never sat on the other side of a deal. Gordon has. As Managing Director of Nationwide M&A at Green Life Business Group, he has priced, negotiated, and closed cannabis transactions across 23 states, and as an attorney he knows how an opinion has to hold up on cross. That combination, operator plus lawyer plus court-appointed valuation expert, is what he brings to the stand.
Areas of testimony
Cannabis business valuation and lost profits
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Real property valuation in cannabis and commercial matters
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Fair market value in partnership and shareholder disputes
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Broker and finder fee disputes and industry standard of care
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Cannabis licensing, transfer, and regulatory impact on value
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Speaking Topics
Talks built on real deals and real trail miles, not slideware. Each can be scaled from a keynote to a panel to a CLE session.
How Cannabis Businesses Actually Get Bought and Sold
A candid look inside M&A in a still-federally-illegal industry: what buyers pay for, where deals die, and how to get to close across state lines.
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What Is a Cannabis Business Really Worth?
Why cannabis valuation breaks the usual rules, the numbers that matter, and the mistakes that cost owners the most at exit.
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Dealmaking Across 23 States
A candid look inside M&A in a still-federally-illegal industry: what buyers pay for, where deals die, and how to get to close across state lines.
03
Building a Practice on Your Own Terms
Lessons from founding a law firm and an M&A advisory practice, for lawyers and entrepreneurs who want to own their path.
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Turning Purpose into Community
What founding the nonprofit Hail to the Trail and the Paddle Boarding SD community taught him about gathering people around a mission.
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Leadership Lessons from the Trail
Resilience, pacing, and decision-making under pressure, told through rim to rim to rim, Whitney, and long treks abroad.
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How Gordon presents
Gordon does not do dry, and he comes by it honestly. He studied for six years at The Groundlings, the Los Angeles improv and sketch institution, and that training in timing, listening, and thinking on his feet shows up whether he is under oath or on a keynote stage.
Audiences describe him as clear, credible, and genuinely engaging, a professional who can carry a technical point and a laugh in the same breath. He tailors the level to the room, from seasoned operators and litigators to students and community groups, and he handles hard questions the way he handles cross: calmly, and on the facts. He is a featured speaker at national cannabis industry conferences, a contributor to the Green Market Report, and a frequent guest on industry podcasts.
National conference speaker
Green Market Report contributor
Groundlings-trained, six years improv
Podcast guest
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Media and television
Before the boardroom and the courtroom, there was the stage and the screen. Gordon has worked in entertainment since the early 2000s, as a creator and as counsel to actors, directors, writers, producers, and musicians.
His comfort under bright lights is not an act. Gordon has appeared on national and international television and has produced for the screen, and he still represents entertainment clients through Sattro Law Group.
That background gives his expert testimony and his talks an unusual ease. He knows how a message reads on camera, how to stay composed when the questions get pointed, and how to keep an audience with him from the first line to the last.
Selected credits
Funny Money: The Dane Cook Story Film
Producer
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Little Women: LA Television
Television Appearance, Lifetime
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Non è l'Arena TV
Guest, LA7 Italy, as counsel for actor Jimmy Bennett
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Improv and sketch training
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Contact me
Send the matter or the date and a few details. My team will follow up quickly with availability, rates, and next steps for expert engagements and speaking.